From Ghost Stories to a Profitable, Scalable Brand

Camping Is Canceled is a darkly funny, research-heavy true crime podcast hosted by sisters-in-law Genevieve and Kaitlyn. With growing popularity across platforms and a cult-following on TikTok, the duo needed a cohesive digital presence and a content strategy to support long-term growth, listener retention, and monetization.

Kindred Studio stepped in as their strategic partner to shape a brand experience as bold and unfiltered as their storytelling. As our partners, Gen and Kait launched their website, digital products, and Patreon subscriber tiers. They optimize their episode notes and social media with us consistently.

Since launch, they've seen a 50% increase in average monthly listens, an increase in Patreon subscriptions, and now no longer face the added weekly stress of SEO optimization for their episodes and posts!

Taking Camping Is Canceled from Ghost Stories to a Profitable, Scalable Brand

UX Design
Site Launch
SEO
E-Commerce
Graphic Design
Brand Strategy
Social Media

Gen and Kait's humor and heart landed their fanbase; we just gave them the tools to scale. Their growth on Patreon, consistency in weekly episodes, and loyal online community prove that niche content wins when paired with the right infrastructure.

My podcast partner and I felt stuck pulling the trigger on our website because we were overwhelmed with producing episodes. Kindred Studio quickly identified our style and seamlessly wove it into a website that perfectly represents our podcast. Our engagement never would have gotten to the level it has in so little time without them!

Genevieve W.
Podcast Host

★★★★★

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