FAQ

Can I pay monthly?

Yes! Kindred Studio offers two contract lengths to our clients: six months and twelve months. Longer-term contracts have a financial incentive while shorter-term contracts have the flexibility your organization may need.

Certain service categories, like branding or consulting, may require a one-time payment. We can review all of this during your free consultation.

And, before you ask, we accept checks and bank transfers, but if you wish to pay your invoice by credit or debit card, we will add a 3% fee to your invoice.

Frequently Asked Questions (in general)

Why should I hire an agency rather than a marketing director?

1. We're already on the ground. Many of these platforms change by the day. Past experience isn’t enough to keep up with an ever-changing, technological landscape. It’s better to hire someone actively on the platform than someone who will have to catch up.

2. We're experts at what we do. Our founder, Courtney, has been a digital marketer for 10+ years and has extensive experience in copywriting, strategy, public relations, social media management, UX design, graphic design, and email marketing. Additionally, the team at Kindred Studio boasts 15+ years of experience in graphic, motion, and web design.

3. We're cost-effective. Hiring a marketing director to work on your team eats up all of your potential spending power with HR costs. With Kindred, you’ll gain a team of marketing experts committed to your online success. Then, you’ll have plenty left over to spend on ads (if that’s what you desire).

What are "paid search" or "paid social?"

Paid search or paid social describes the tools, strategy, and expertise used to help your business appear at the top of search engine results when users look for the products or services you offer or ads on social media platforms that target your ideal customer. These are different from search engine optimization (SEO) because these are results you pay for!

What is "ad creative?"

Ad creative refers to the graphic and visual content used in paid digital ads. These designs are crafted to capture attention and drive results, especially when paired with a PPC expert who can create a successful display ad campaign.

Frequently Asked Questions About Marketing

What do you mean by "influencer marketing?"

Influencer marketing is a sales strategy that leverages popular influencers to promote your products, enhancing your brand's visibility and trust among their followers. Kindred Studio partners with you to run your affiliate program and ensure your influencer's messaging aligns with cross-platform product campaigns.

What is SEO and local SEO?

SEO (Search Engine Optimization) is the process of improving your website’s ranking on search engines. Local SEO focuses specifically on boosting your ranking for local searches to attract customers in your geographic area. We use research tools that help you rank for the terms people are searching for.

We can also help refine the technical SEO on your website. This refers to things like page speed, how long it takes for your largest content to load, and accessibility compliance.

What if I'm interested in multiple marketing services? Do you offer a discount?

Yes, all of our services are a la carte, meaning you can pick and choose which service is best for you. If you are bundling several services together, we offer a discounted rate. To learn more, schedule a free consultation. After your consultation, we'll send you a proposal tailored to your specific interests.

What does a website redesign include?

Kindred Studio will refresh your existing site with an improved user experience (UX), search engine optimization (SEO), and functionality to meet your goals and user needs. To achieve accessibility compliance on your existing site, we suggest partnering a website redesign with excellent branding.

What is "responsive design?"

Responsive design ensures your website looks great and functions well on all devices — from desktops to smartphones — providing a consistent experience for all users.

Frequently Asked Questions About Web Solutions

What is "conversion rate optimization (CRO)?"

Conversion rate optimization (CRO) is the process of turning more of your website visitors into paying customers by improving user flow and reducing barriers to conversion.

I think I need a little bit of everything. How do I move forward?

Kindred Studio offers most of our services a la carte, but when it comes to web solutions, we know that you may not be the expert when it comes to web development. That's why we offer free consultations so you can describe your goals and problems before we suggest specific solutions.

What is "UX/UI design?"

UX stands for user experience, and UI stands for user interface. UX/UI design focuses on creating an intuitive, seamless experience that keeps visitors engaged and satisfied with your website's layout and function.

What is a site migration?

If your website is outdated or your business has outgrown your current platform, you may be in need of a website migration to a new host or platform that can provide the services and integrations your business needs. When you migrate a website, you need the help of a technical SEO expert so you don't lose valuable web traffic.

What is "brand story development?"

Brand story development is the process of creating a compelling narrative that communicates the values, mission, and personality of your brand, helping to connect with your audience on an emotional level.

This is a great place to start for organizations who have an abstract idea of their goals, values, and offerings but have struggled to implement or express those ideas.

What does a competitor analysis include?

A competitor brand analysis applies to the visual and expressive identities of your direct and indirect competitors. It extends to the advertising, web, and social media presence of your competitors; however, it focuses mainly on visual expression.

When developing a full brand kit, a competitor brand analysis is crucial because it makes sure you are keeping pace with your competitors and appealing to your target audience.

Frequently Asked Questions About Branding

What is the difference between a brand kit and a brand identity?

We didn't coin these terms, but this is how we apply them: a brand kit refers to the visual identity of your brand (logos, wordmarks, textures, icons, etc.) and a brand identity refers to the often-written expression of your brand, like core messaging, target audience definition, competitor analysis, and brand voice guidelines.

To succeed, you need both a strong brand kit and an excellent brand identity. Schedule a free consultation to begin crafting your own!

What is a "brand expansion?"

Your business may have a recognizable logo that your customers, clients, and partners trust — but not much else. A brand expansion could include color and font variations, textures, gradients, patterns, iconography, and/or collateral that refreshes your brand and catches the attention of prospective customers.

Can you give me a cost estimate for a brand kit?

All of our services are a la carte, meaning you get to tell us exactly what you want and need. We can't give you an exact number until we know the full scope of your project; however, a full-brand kit can cost up to $7,000 - $10,000.

What are logic models?

Logic models are structured frameworks that outline and optimize your business processes and objectives. We work with research and evaluation experts to offer tailored solutions to address challenges and ensure practical and effective strategies for your business.

What is a cross-platform content strategy?

Content strategy is the creation of a cohesive plan for producing and distributing content across various platforms (web, social, and paid ads) to engage your audience and build your brand. When you enter into a marketing agreement with Kindred, we create and optimize an ongoing content strategy for your brand.

Do you conduct market research?

We work with research and evaluation experts to analyze market trends, customer behavior, and your competitive landscape. This provides insights into your competition and helps you understand your ideal customers.

The problem I'm trying to solve is abstract, or I feel stuck in a rut. Can you help?

Kindred's operational expert, Erika Y., has over six years of experience in operational leadership and a passion for helping leaders think outside of the box. Request a discovery call to start solving those pesky, abstract problems.

Frequently Asked Questions About Consulting

Still have questions?