Moving Karryokah to Shopify So the Back End Keeps Up With the Brand

Karryokah is a Filipina-owned brand that makes handmade beaded cupholders. Featured in Teen Vogue and The Zoe Report, when new colors drop, they sell out fast.

Their store was built on Squarespace, and over time it started to get in the way. The add-ons needed to fill the gaps kept getting more expensive.

Kindred moved Karryokah to Shopify, which already had what the store needed built in, so the add-ons stopped piling up. That simplified the back end and kept costs reasonable. We migrated every main landing page and product page, then built a custom cursor that matches one of their most popular products.

After that, we wrote and built automated emails that keep customers updated at every stage of buying and shipping, plus welcome, cart abandonment, and other flows that bring subscribers and past buyers back.

In about eight months on Shopify, Karryokah has taken roughly 8 to 13% more orders per month than in an equal stretch on Squarespace. The new store runs eight active automations, with an 8.8% click rate across messaging.

Moving Karryokah to Shopify So the Back End Keeps Up With the Brand

Shopify Migration
E-Commerce
Custom Design
Email Marketing
Automation