Scaling E-Commerce: How Kindred Helped Modern Icon Win With Social Media, SEO, Email, and Paid Ads

When Modern Icon — a premium tactical dog gear brand trusted by working dog handlers and law enforcement teams — set out to scale online, they needed more than a short-term boost. They needed a partner that could translate their reputation for strength and American craftsmanship into a high-performing, long-term digital strategy.

‍Our strategy centered on turning Modern Icon’s reputation for durability and craftsmanship into a high-converting, full-funnel experience focusing on organic social media, SEO, email marketing, paid ads, and ambassador content. We highlighted what set them apart: handcrafted gear made in the USA, trusted by professionals, and built for real-life use.‍

The result was a multi-channel marketing engine that outperformed industry averages. We helped secure 8+ top-3 keyword rankings on Google, doubled monthly revenue during major campaigns, and organically grew their social audience by over 4,000 followers. Email flows and campaigns contributed to consistent subscriber growth and strong retention, while ambassador partnerships extended brand awareness through authentic UGC.

Scaling e-commerce with strategy that performs

Content Strategy
Social Media Management
Digital Advertising
Search Engine Optimization
Email & Lifecycle Marketing
Affiliate Program Support
E-Commerce

Dog owners and working dog handlers are tired of gear that’s designed to wear out. In an industry built on engineered obsolescence, Modern Icon believes dependable gear should match the loyalty of the dogs who wear it — and be built to last.

In a market flooded with disposable pet gear and knockoff imports, our strategy positioned Modern Icon as a direct counterpoint to engineered obsolescence.

Every asset, from long-form blog content to ad copy and ambassador UGC, reinforced the brand’s commitment to building gear that won’t quit when it matters most. Instead of chasing trends, we told a story of strength, trust, and American craftsmanship — and turned it into real growth.

“Kindred Studio is incredible to work with. We have used other agencies in the past, and the difference is how much Kindred cares about our business on a personal level — going the extra mile. The level of communication is exceptional.”

Josh B.
Co-Owner

★★★★★

Looking to scale your brand with strategy built to last?

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