Scaling Zone Import with a Fresh Brand Identity

When Zone Import, a leader in global construction supply, realized their outdated website and branding were holding them back from landing new clients, they turned to Kindred Studio for a full-scale transformation.

Despite decades of expertise, their online presence didn’t reflect the authority and trust they’d built in the industry. With an old, confusing website and a dated brand identity, their credibility was suffering ... and so were their sales opportunities.

Once we had refreshed the foundation of their brand, we rebuilt their website from the ground up, migrating them to a modern, high-performing platform. The new site is fast, mobile-friendly, and designed to communicate their services and product offerings clearly.

Visitors now experience intuitive navigation, clear calls to action, and an easy way to learn more through their newly added Articles and FAQs. Best of all, Zone Import's new brand presence positions them as a confident leader in the global sourcing industry, making what could be a complicated process feel simple, reliable, and worry-free.

How Zone Import reclaimed their authority online

Brand Refresh
Web
Content Management System
SEO

We started by addressing the foundation: their brand.

Zone Import hadn’t updated their logo or visual identity in over a decade (pictured), and their digital experience wasn’t accessible or designed to convert visitors into leads.

Our team delivered a complete Brand Expansion, introducing modern typography, accessible color palettes, and new logo variations that honored their legacy while moving the brand into the future.

In a competitive industry where trust and clarity are everything, Zone Import’s rebrand and website launch signal to clients that they are the partner who makes global sourcing simple, efficient, and worry-free.

Looking to modernize your brand and website to win more business?

We’ll help you build a website that connects and converts.